Won pages stop chasing.
Once a deal reaches proposal, the account leaves acquisition and moves to ROI-led velocity creative.
Every tool, inbox, and dashboard is provisioned under your ownership — never ours.
Outbound works alone, but it works measurably better surrounded. When a prospect sees your name in their feed before the email lands and after the call ends, reply rates climb 15 to 30 percent in our exposed-cohort tests. Familiarity is not a vanity metric; it is a conversion input.
We run surgical air cover, not brand campaigns. Matched-audience pools built from your exact outbound list. Retargeting on site visitors and engaged prospects. Creative assembled from your case numbers and customer language, never stock claims. Media is billed at cost, budgets stay small, and we measure lift on replies and bookings, not impressions.
Live from the engine room
$aircover --status
›matched audience: 38,400 from your outbound list ✓
›retargeting: site + engaged prospects ✓
›reply lift, exposed cohort: +15–30% ✓
›media billing: at cost · no markup ✓
›registered owner: YOU — not us ✓
Built to specification
SPEC 01
Outbound retargeting
Site visitors and engaged prospects see proof-led creative in their LinkedIn feed while sequences run.
SPEC 02
ICP awareness pools
Matched-audience campaigns warm the exact account list your outbound is working.
SPEC 03
Creative from real proof
Ad creative built from your case numbers and customer language — not stock-photo claims.
SPEC 04
Lift measurement
We measure reply-rate and booking-rate lift on ad-exposed cohorts, not vanity impressions.
Accounts, not clicks: the three-tier model
Broad PPC buys anonymous clicks and bloats acquisition cost. Account-based media penetrates pre-qualified ICP accounts instead, with personalization dialed to the value of the account.
Tier 1 · Strategic (1:1)
Named-account creative
The highest-value targets get creative down to the account name or a specific executive challenge.
Tier 2 · Clustered (1:few)
Vertical creative
Accounts grouped by industry, stack, or trigger see messaging built around a shared bottleneck.
Tier 3 · Programmatic (1:many)
Category creative
Firmographic-defined lists get broad category positioning and problem education at scale.
Where your buyers actually scroll: LinkedIn
We run one channel, the one where B2B committees actually spend their attention. Inside it, each ad format does a distinct job across the buyer's journey.
Thought-leader ads
Reach them as a peer
- Promoted executive posts, not banners, with title, seniority, and company-name targeting.
- Verified decision-makers inside your target accounts.
Document & carousel ads
Frameworks in-feed
- Multi-slide teardowns and blueprints consumed without leaving the feed.
- Zero-click value the algorithm rewards.
Lead-gen forms
Low-friction capture
- Native forms that submit without a landing page or a manual retype.
- Aimed at double-engaged, bottom-funnel accounts.
Matched-audience retargeting
Surround the outbound list
- Your exact account and contact list uploaded to Campaign Manager.
- Air cover on the same accounts your sequences are working.
Nobody books a demo cold: the sequential funnel
A "book a demo" ad to a cold committee is wasted spend. Creative escalates only as an account engages, so each stage is earned.
01
Top of funnel — frame the problem
Video teardowns, benchmark data, and thought-leader posts interrupt the pattern and build recall. Measured on cost per engaged account and video completion.
02
Mid funnel — validate the solution
Triggered when an account watches over half a video or hits a high-value page. Blueprints, carousels, and whitepapers show how the problem gets solved.
03
Bottom of funnel — drive action
Reserved for double-engaged accounts. Case studies, testimonials, and interactive audits carry a low-friction ask.
Measured at the account, not the click
Impressions and clicks don't tell you whether you reached a buying committee. Three account-level measures do.
ACRAccount coverage rate
What share of an account's buying committee the campaign actually reached.
CPETACost per engaged account
Spend divided by the number of ICP accounts that hit a real engagement threshold.
PASRPipeline-to-ad-spend
Qualified pipeline opened in exposed accounts within a 60-day window, over spend.
Ads feed outbound: the warm handoff
Advertising never runs blind to sales. When an account's ad engagement crosses a threshold, that signal accelerates the outbound sequence in real time.
01
Engagement threshold
A target account clears 10+ impressions and spends over two minutes on the pricing page.
02
CRM tagging
The intent spike syncs to the CRM record and the account is tagged "paid-ad warm."
03
Sequence acceleration
The rep gets an alert and the sequence shifts from cold to "Noticed your team evaluating [category]..."
04
Closed-loop attribution
When the account books, the ad campaign is credited with pipeline influence.
3 to 5 impressions per day.
Enough to stay present, capped so familiarity never turns into fatigue.
Lists resync every day.
Churned and disqualified accounts drop out, so no budget is spent on dead records.
What you own, forever
Your accounts
Your data
Contacts, enrichment, and results live in your CRM as your permanent asset.
Your IP
Playbooks, sequences, and learnings are documented and transferred to your team.
Questions, answered directly
Do we need ads for outbound to work?
No — outbound stands alone. Ads add measurable lift (typically 15-30% on reply rates) for partners who want air cover.
What budget does this take?
Most partners run $1-3k/month in media spend. Infrastructure pricing stays wholesale; media is billed at cost.
Which platforms?
LinkedIn — that's where B2B buying committees actually scroll, so that's where the budget goes.
We only win when you close.
Zero management fees. Wholesale infrastructure. A commission of up to 10% that only exists when your deals do. One two-minute conversation tells you if the math works.
Contact Sales →