Act within 24 to 72 hours.
Thirty days after the funding headline, you're one of dozens of vendors who read the same news.
Every tool, inbox, and dashboard is provisioned under your ownership — never ours.
Timing beats copy. The same message that gets deleted in March gets a meeting in May, because in May the company raised a round, hired a VP of Sales, and started ripping out the tool you replace. Most outbound ignores this and sprays the whole market at the same cadence.
Our engine watches more than three hundred live signals across your entire addressable market: funding events, leadership changes, hiring spikes, tech-stack movement, expansion filings. Signals combine into one priority score per account, recalculated daily. When an account starts moving, it jumps the queue and gets a message that references what just changed. That is the difference between cold outreach and informed outreach.
Context is static. Timing is not.
A contextual pipeline needs two different kinds of data, and most outbound only uses the first.
Historical enrichment · Who they are
The baseline that never changes fast
- Firmographics — revenue, headcount, industry classification.
- Tech stack — what they run, what they've adopted, what they're stuck with.
- People — executive contacts mapped to the buying committee.
Real-time signals · What's happening now
The catalyst that opens the window
- Capital events — funding rounds, filings, acquisitions.
- People moves — executive hires, departmental hiring spikes.
- Market moves — product launches, partnerships, expansions.
Static data tells you a company could buy. A live signal tells you it's trying to solve the problem this quarter. Combined, the message addresses an active priority instead of a passive profile, and converts accordingly.
The signal taxonomy: four kinds of "now"
Every signal we track maps to one of four categories, each indicating a distinct need or a budget unlocking.
01 · Capital & financial
Budget just arrived
- Funding rounds — seed through Series D, amounts, lead investors.
- Public filings — IPO announcements, S-1s, ticker registrations.
- M&A — buyouts, consolidations, brand absorptions.
02 · Organizational & leadership
Priorities just shifted
- C-suite and VP hires — new executives bring new vendor preferences in their first 90 days.
- Anniversaries — stakeholders at renewal milestones re-evaluate vendors.
- Departmental expansion — rapid headcount growth in target teams.
03 · Product & market
Strategy just changed
- Product launches — new lines, feature suites, service offerings.
- Partnerships — joint ventures, channel integrations.
- Awards — external recognition and certifications.
04 · Operational & geographic
Footprint just moved
- Expansions and relocations — new regional hubs, new international markets.
- Closures and downsizing — realignments that change what they need.
- Regulatory shifts — new compliance frameworks being adopted.
From raw event to first line
A signal is useless without a mapped angle. This is how an event payload becomes the opening line of a message.
event: new_funding_round
amount: $25MFresh budget, pressure to scale fast, focus on efficiency."Congrats on the Series B. As you scale post-funding, lead routing is usually the first bottleneck..."
amount: $25MFresh budget, pressure to scale fast, focus on efficiency."Congrats on the Series B. As you scale post-funding, lead routing is usually the first bottleneck..."
event: executive_change
title: VP of Sales Ops
tenure: 5 weeksNew decision-maker reviewing the stack and every vendor on it."Saw you stepped into the VP Ops role. New leaders usually review the outbound motion in their first 60 days..."
title: VP of Sales Ops
tenure: 5 weeksNew decision-maker reviewing the stack and every vendor on it."Saw you stepped into the VP Ops role. New leaders usually review the outbound motion in their first 60 days..."
event: product_launch
product: Enterprise AI SuiteGo-to-market pivot needing new messaging and pipeline."Noticed the Enterprise AI Suite launch. With the push upmarket, how are you sourcing enterprise meetings?"
product: Enterprise AI SuiteGo-to-market pivot needing new messaging and pipeline."Noticed the Enterprise AI Suite launch. With the push upmarket, how are you sourcing enterprise meetings?"
event: office_expansion
region: EMEA (London)
headcount: +40International expansion creating cross-border operational needs."Saw the London expansion. When teams scale across hubs, pipeline coverage usually lags the headcount..."
region: EMEA (London)
headcount: +40International expansion creating cross-border operational needs."Saw the London expansion. When teams scale across hubs, pipeline coverage usually lags the headcount..."
Not all signals weigh the same
A $50M round means more than a regional award. Every account gets one composite intent score, and three factors decide it.
Intent score
=
Σ (Signal weight × Recency)discounted by data confidence
WSignal weight
How much the event type matters. An executive hire scores 9 out of 10; an award scores 4.
TTime decay
Full value inside 7 days, decaying steadily after. Old news is not a signal.
DData confidence
How precise the underlying match is, from 0 to 1. Low-confidence events get dropped, not sent.
The threshold
When an account's score crosses the bar, it jumps the queue and enters the sending pipeline immediately. Everything below the bar keeps warming in nurture until it moves.
The automation pipeline, signal to send
Event feeds connect straight to the outbound engine. No manual research, no stale lists, no missed windows.
01
Real-time monitoring
Event webhooks and API streams scan the market continuously: funding, hires, launches, filings.
02
Filtering & scoring
Events matched against your ICP rules, composite score calculated, low-confidence events dropped.
03
Contextual enrichment
Decision-makers and champions fetched, waterfall enrichment produces verified emails and phones.
04
Dynamic copy
The event payload — the investor, the product name, the region — maps directly into the message.
05
Sequence execution
The enriched lead enters a multichannel sequence within 24 to 48 hours of the event.
The signal justifies the timing. The message is about their problem.
No superficial congratulations. Use the event to explain why now, then get to the point.
Signal sources get reviewed on a schedule.
False positives erode trust fast. Feeds that drift out of alignment get fixed or cut.
What you own, forever
Your accounts
Your data
Contacts, enrichment, and results live in your CRM as your permanent asset.
Your IP
Playbooks, sequences, and learnings are documented and transferred to your team.
Questions, answered directly
What is an intent signal?
An observable event — a funding round, a new CRO, a job posting surge — that indicates an account is more likely to buy right now. We track 300+ of them.
How do signals change outreach?
Scored accounts are re-prioritized daily. An account that just raised a Series B gets a different message, on a different timeline, than one showing no movement.
Is this included in every package?
Yes. Signal scoring is core infrastructure, not an upsell — because it's how we protect our own commission economics.
We only win when you close.
Zero management fees. Wholesale infrastructure. A commission of up to 10% that only exists when your deals do. One two-minute conversation tells you if the math works.
Contact Sales →